Who We Are

Go Green Flooring

Boulder County's locally owned and operated flooring source serving residential and commercial clients in need of new, traditional and eco-friendly products. Established in 1984, our 6,000 sq.ft. showroom displays all name brand wool and natural fiber carpets, floor and wall tile, recycled glass and natural stone, Marmoleum, hardwood, cork, bamboo, luxury vinyl, low and No-VOC pads, handmade area rugs, area rug pads ... and more!

Our History

1984 - 2007

The Vision

From the humble beginnings when founder Jerry Steele was selling carpet remnants out of his front yard in Boulder, Jerry's vision for the company has always been centered around environmentally friendly products. His philosophy is to make the indoor and outdoor environment healthier and better for everyone.  The first store was established in 1984 in Boulder, Colorado.

2007 - present


After 20 years of going by the name, The Carpet Line. The company's name was changed to Go Green Flooring with the help and vision of his youngest son, Jarrus. At the time Jarrus had just graduated from Colorado University with a Business Management degree and wanted to recreate the image and name of the company. With the insurgence of the "green" movement and awareness surrounding it, changing the name was a no brainer.  With the product line expanding and the insurgence of green hard surfaces it was felt the name was more expansive and encompassed all aspects of flooring rather than just carpet.

Jerry in the early 80's seen here selling carpet and area rugs from his front yard in Boulder, Colorado.

Jerry in the early 80's seen here selling carpet and area rugs from his front yard in Boulder, Colorado.

What we offer

For the past fifteen years, Go Green Flooring has focused on environmentally-friendly flooring products.

This focus is stronger today as Go Green offers the latest technology in environmentally sound flooring products to ensure that it's customer's needs are met.

Go Green's definition of quality requires that we look at what happens over the entire life of a product. By asking questions and then discussing with our customers their needs, goals and budgets, we can quickly help find the best product.

Go Green offers friendly, knowledgeable service, with expert installation technicians and a lifetime installation warranty on all products.

  • 100% Wool Carpet and Area Rugs
  • Recycled Synthetic Carpet
  • Low VOC (Volatile Organic Compound) pads
  • Cork
  • Bamboo
  • Recycled Tile and Natural Stone
  • Eco Countertops
  • Reclaimed Hardwood
  • Smart Strand (Corn Carpet)

Meet Our Team

  • Brenda Steele

    Brenda has been in the flooring business for over 20 years and has extensive knowledge in products and design.  She…

  • Jerry Steele

    Jerry Steele, founder of Go Green Flooring has been involved in the flooring industry for more than 40 years. He…

  • Jarrus Steele

    Jarrus is Go Green Flooring's Business Development for internet and online sales. He has been with Go Green since 2005.…

  • Shane Steele

    Shane Steele is the Operations Manager at Go Green Flooring. Shane has over 15 years of carpet and hardwood installation experience.…